emetrece
 
 

 

Emetrece Productions was founded as an audio-visual hip-hop production company in 2003. The name Emetrece originated many years earlier in 1991 as a nom d' plume for anonymous publications by Melisa Riviere, written out as M13, reminiscent of a weapon title. Melisa's name containing 13 letters and with the initials MR could be scripted in such a way to appear as an M13. After substantial trafficking of M13 authorship, the name was altered to Emetrece so as to identify with Melisa’s Latina origin and target the Latin community. The word strategically includes 4 letters ‘E,’ each of which relates to an element of hip-hop – DJ, graffiti art, break dance, and lyricism/rap. Emetrece Productions offers a unique fifth element of audio-visual historical documentation represented by film in the fifth circle of the logo.

Today Emetrece Productions is a professional Latin hip-hop audio-visual production company offering (1) high school through university educational curriculum & lectures; (2) audio-visual publishing; (3) documentary & music video direction/production; and (4) international administration and music publishing for Cuban rap groups Los Aldeanos, Doble Filo, Silvito el Libre, and Escuadrón Patriota.

The mission of Emetrece Productions is to bridge education with entertainment, using hip-hop as a tool for reflection on social, political, racial, gendered and class divisions, in order to further unity amongst diverse communities.

In 2009 Emetrece Productions welcomed on board Los Aldeanos (26 Musas / Real 70) and Doble Filo from La Habana, Cuba. In 2010 Doble Filo will release their debut album Despierta .with international publication through Emetrece Productions. Yrak, the first of Cuban emcees along side EdgarO ‘El Productor en Jefe’ offer a newfound pillar of musical genius claiming their 15-year repertoire and reputation, offering a new sophistication to Latin rap. Los Aldeanos, founded in 2003, are today recognized as one of the most popular, yet most controversial rap groups from the island. Merging communities of unlimited boundaries with charged lyrical script, rhythm, rhyme and flow, Los Aldeanos are the pioneers of a new style that challenges Latin hip-hop worldwide. A recent addition to Emetrece Productions is SIlvito el Libre, the new rap phenomenon from La Habana. El Libre’s neuvo-trovador style combines a capacity for storytelling while using complex construction of lyrical rhymes that build on the theme as much rhythm. Raudel a.k.a. Escuadrón Patriota inaugurated 2010 by joining Emetrece Productions, bringing a rural tone of Cuban flow to the repertoire and mixing rap with reggae vernacular.

Past, present and future projects under Emetrece Productions include Son Dos Alas - Anónimo Consejo feat. Tego Calderón, Sin Permiso - Los Aldeanos & Intifada, Sangre Guerrera between SieteNueve and El Bi, as well as curating and organizing events such as Callejón de la Salsa, Ritmos Unidos: An Afro-Latin Tribute to MLK Day, and co-directing B-Girl Be: A Celebration of Women in Hip-Hop with Intermedia Arts. Recent albums published under Emetrece Production include El Atropello and Guerreros de la Tinta by Los Aldeanos and Maria Isa's M.I. Split Personalities.

Upcoming publications for 2010 include Nos Achicharraron by El Aldeano, Viva Cuba Libre by El Bi, Despierta by Doble FIlo, El PacienT by Silvito el Libre, and El Legado by Escuadrón Patriota. Together Los Aldeanos, Doble Filo, SIlvito el Libre, and Escuadrón Patriota bring to Emetrece Productions a diverse spectrum of what contemporary Cuban hip-hop is revolutionizing, lyrically as well as musically.

Emetrece Productions expands its Twin Cities’ repertoire welcoming Autumn Compton in the production of her debut album for 2010. Currently under the working title: Above the Noise, Ms. Straight Autumn Compton, will take you on a new found journey alongside gangstas, starlets, shamans, poets, hustlas and rumpshakers to blow your mind in the circus that is to manifest….above the noise in 2010

And Melisa? She is still completing the 'Notorius Ph.D.' titled "Son Dos Alas" and up to the usual trouble, jumping between tropical islands and arctic tundras….making hip-hop the weapon of choice for young rebels everywhere…

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sangre guerrera

  “SANGRE GUERRERA”
EL BI & SIETENUEVE
Álbum: Viva Cuba Libre (El Bi, 2010)
Composición musical: El Aldeano
Grabación y mezcla: Emetrece
Dirección video clip: M.Rivière

 

As seen on CNN International

cnn logo

"How hip hop gives Cubans a voice"
By Mark Tutton for CNN


Emetrece Productions en CUBA
El trabajo de Emetrece Productions en Cuba es sin un fin lucrativo, en solidaridad con el movimiento del hip-hop isleño. No aceptamos ningún financiamiento gubernamental ni tampoco nos asociamos con organizaciones ni doctrinas políticas. Nuestro compromiso es a la educación y creación de diálogos musicales entre artistas y sus comunidades usando el hip-hop como herramienta.

guerreros

LOS ALDEANOS
GUERREROS DE LA TINTA:
Una compilación del cajón de los tesoros

 

DF 15 ANOS LUZ

"15 AÑOS LUZ"
DOBLE FILO
PROMOCIÓN DE 'DESPIERTA'
2010